Magic Software to Present on Web 2.0 Address Book Integration at the 2009 Quest West Conference.

Presentation to address importance of address book integration with Oracle J.D. Edwards

IRVINE, Calif., Aug. 11 /PRNewswire-FirstCall/ -- Magic Software Enterprises Ltd. , a provider of application platforms and business and process integration solutions, today announced that Glenn Johnson, senior vice president of Magic Software Americas, is presenting at the 2009 Quest West Conference. Johnson will discuss challenges, complications and beneficial tools for address book integration with Oracle J.D. Edwards on Wednesday, August 19, 2009, from 2:10-3:10 p.m. PT, at the Marriott Hotel & Marina in San Diego, Calif.

Address book integration is increasingly challenging as customer information becomes available on social networking platforms such as Twitter, Facebook and LinkedIn. Integrating customer information into ERP systems such as Oracle J.D. Edwards allows organizations a way to more easily access this data. In response, companies are looking for systems that can automatically organize, track and present contacts data regardless of the underlying communication technologies.

Johnson, a 25-year veteran of the software industry, will offer attendees recommendations and solutions on how to integrate ERP systems in the current Web 2.0 age to avoid challenges and writing code. Additionally, Johnson will discuss the cost and resource benefits of these integration tools, and outline the data hierarchies and their relationships.

The 2009 Quest West Conference is focused on maximizing attendees' business investments with Oracle applications, and providing the information needed to make effective and informed choices through the power of community, tools and experience. The conference will highlight issues and priorities of the Oracle user community, including PeopleSoft, J.D. Edwards, Oracle Utilities and the ecosystem, as well as specific vertical industries such as public sector, utilities, distribution, manufacturing and more.

  Address Book Integration Resources:  --  Integrate My JDE Blog  --  White Paper: Address Book Integration with JD Edwards EnterpriseOne      and JD Edwards World  --  Webinar: JDE Connect Basics: EnterpriseOne Address Book Integration  --  iBOLT for JDE Overview  --  iBOLT for JDE Resource Center  --  Magic Software Oracle J.D. Edwards Integration  About Magic Software

Magic Software Enterprises Ltd. is a global provider of multiple-mode application platform solutions - including Full Client, Rich Internet Applications (RIA) or Software-as-a-Service (SaaS) modes - and business and process integration solutions. Magic Software has offices in 10 countries and a presence in over 50, as well as a global network of ISV's, system integrators, value-added distributors and resellers, and consulting and OEM partners. The company's award-winning code-free solutions give partners and customers the power to leverage existing IT resources, enhance business agility and focus on core business priorities. Magic Software's technological approach, product roadmap and corporate strategy are recognized by leading industry analysts. Magic Software has partnerships with global IT leaders including SAP AG, salesforce.com, IBM and Oracle. For more information about Magic Software and its products and services, visit http://www.magicsoftware.com/, and for more about our industry related news, business issues and trends, read the Magic Software Blog.

Except for the historical information contained herein, the matters discussed in this news release include forward-looking statements that may involve a number of risks and uncertainties. Actual results may vary significantly based upon a number of factors including, but not limited to, risks in product and technology development, market acceptance of new products and continuing product conditions, both here and abroad, release and sales of new products by strategic resellers and customers, and other risk factors detailed in the Company's most recent annual report and other filings with the Securities and Exchange Commission.

  Press contacts:  USA  Cathy Caldeira  Metis Communications  Tel: +1-617-236-0500  Email: magicsoftware@metiscomm.com  UK  Ranbir Sahota  Vitis PR Agency  Tel: +44 (0)121 242 8048  Email: ranbir@vitispr.com  Others  Arita Mattsoff  Magic Software  Tel. +972 (0)3 538 9292  Email: arita@magicsoftware.com

CONTACT: Media, USA, Cathy Caldeira of Metis Communications, +1-617-236-0500, magicsoftware@metiscomm.com; or UK, Ranbir Sahota of Vitis PR Agency, +44 (0)121 242 8048, ranbir@vitispr.com, both for Magic Software Enterprises; or Arita Mattsoff of Magic Software, +972 (0)3 538 9292, arita@magicsoftware.com

Web Site: http://www.magicsoftware.com/