-Telefonica, Mediaset strike Internet TV alliance

Internet Business News
05-21-2011
-Telefonica, Mediaset strike Internet TV alliance

INTERNET BUSINESS NEWS-(C)1995-2011 M2 COMMUNICATIONS

20 May 2011 - Spanish telecoms giant Telefonica SA (MCE:TEF) and Italian commercial broadcaster Mediaset SpA (BIT:MS) have inked an alliance to launch an Internet TV project, daily Cinco Dias said on Friday.
The project will allow Telefonica to include content from the TV channels of Mediaset's Spanish unit Telecinco in its Movistar Imagenio, Movistar Videoclub and Terra TV services.

Moreover, the two companies will develop a pilot hybrid broadcast broadband TV project, which will allow the audience to interact in real time with the content they are watching.

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